This morning we went to Jia He Life Insurance for a group field study project. We arrived at 8:30, just in time for the company’s morning meeting, which was held in a small rectangular room. All the staff stood in lines and rows, with about 5 rows of staff running from the front of the room to near the back of the room, where we were standing. It was funny to watch, because all the Chinese staff were in perfect rows and lines, and the foreign students (us) were all over the place, in a formation only slightly resembling a line or row. The meeting consisted of a few different components: first they held hands and sang the company song; the lyrics I could understand had something to do with working together like family. Following the song, there was a daily weather report, and then staff from each department reported about their department and goals, etc. Finally there was a short speech. The theme of the speech varies daily. For example, there will be a speech about the branding activities for the company 3 or 4 times per month, and other times they’ll discuss other pertinent topics. I wondered if there are Chinese idioms that refer to individualism or “sticking out” from the crowd, because everyone seemed to be dressed almost identically. They looked like a cohesive group rather than a collection of individuals.

Morning Meeting
Following the morning meeting, we went into the boardroom with the director of banking insurance (Director Wan Hong Tao) and the human resources manager (Wan Yu Jing). They gave us each a short presentation about the company, and then opened up the discussion to questions and comments. This is where a lot of the information came out.
We learned that insurance is a very competitive industry in China and in Shandong province, with about 26 life insurance companies competing against each other for business. Altogether in Shandong, Jia He has about 165,000 employees, selling individual life insurance, group insurance, and insurance through banks (cross-selling). This was Director Wan’s area, and he noted it is extremely competitive because all of the insurance companies compete with each other for the banks to allow them to sell their product within the banks. His job is to oversee the process involved in getting a deal with a bank, and then training a team to go in, work within the bank, and sell to the bank’s clientele.
We spoke extensively about HR practices at the organization. There are essentially two hiring streams – one is to hire from the general public, and the other is to headhunt from other insurance organizations. Retention is low and poaching common, but even so Mr. Wan and Mr. Wan spoke about the family-like atmosphere at the company as well as the company vision and values, which are displayed on the wall.
Their vision is to build a team to create the most valuable brand, most cultural influence, and build a team with harmony and family connections.
Their values are two-fold: Firstly, they have a overarching set of values for the organization. These values are innovation, efficiency, energy, and simplicity. The next set of values are personal values they encourage their staff to live by and realize individually. These include responsibility, loyalty, benevolence, and gratitude to the company, family, and clients. Mr. Wan mentioned that it is not enough to speak about these vales – it’s not what’s printed on the wall that matters because it’s easy to say these words and have them be empty. What is important is that leaders help the organization and staff to realize these values by modeling them and creating organizational regulations that support the vision and values. For example, the company is involved in philanthropic activities. They recently went to Qufu to realize the value of benevolence by participating in a national activity to make donations to seniors that lost their families in the Sichuan earthquake. They also regularly send staff out to orphanages and seniors home to donate their time. I thought this was interesting because it shows the level of importance that is placed on seniors in this culture as well as on children. They also have regular group activities, such as Table Tennis, Basketball, Mountain Climbing, etc. to ensure the family atmosphere is prevalent. Another interesting shift in China is that the country has gone from a 6-day work week, down to a 5.5-day workweek, down to the current 5-day work week, with the government trying to introduce mandatory vacation time now.
We also spoke about how the company handles issues with staff, especially since there is a large emphasis placed on harmony and family. They actually have a very long probationary period at the insurance company – this is something I also noticed at the hotel. They encourage the team members to develop their own diversity and individuality, but this can sometimes lead to conflict. When there is conflict at the beginning, they first observe the person over a probationary period of 3-months. If everything is good at the end of this time frame, the person will get a long-term contract. However, if there are still problems, then the probationary period will be extended another 3-months, and the person may be moved to another division. If at the end of 6-months there are still problems, the person will be dismissed. Interestingly I noticed that he didn’t speak about what they do when conflict arises between people with long-term contracts, other than noting that there are annual performance reviews and a person’s salary will be decreased if there are problems until they are terminated.
At the company, the most important thing is sales. Within banking insurance sales, the groups sell in teams of about 15 sales people, which explains the apparent conflict between competitiveness of sales and the collectivism/family-like attitude of the culture and company.
Because of the competitiveness of the industry, they view HR as critical to business success. They look for employees that have good virtue and are of good quality. Once they are hired, the next most important thing is training and professional development. Their retention strategy is to offer reasonable pay, put the right people in the right position and offer promotions and laddering, supplemental benefits (short-term disability, additional pension), and create a sense of family and belonging. They award top-performers and have an annual party called Jia He Eve. They require staff to be loyal to their clients, their leaders, and employees.
In Mr. Wan’s sales team, they also have an afternoon meeting every day once the banks close. The meeting is for three purposes: Solve problems, develop skills, and learn new knowledge. When there are problems, the team will discuss the problems and then brainstorm ideas for the company to support them more.
A few observations I had at the insurance company: For one, I noticed that to a Westerner, it often seems as though Chinese people are not talking about the real point at hand. For example, if they are asked a question that a Westerner assumes has a yes or no answer, the Chinese person will not answer it with a “yes” or a “no,” but rather will start by talking about the reason that the answer may be yes or may be no, or tell a story to illustrate the answer, or provide some background information. Of course, the person never actually says “I am going to tell you a story to illustrate the answer”—they simply do it and its up to the person listening to put the pieces together. All this is done naturally as the answer to the question, and the person may never actually say yes or no!
Another observation I’ve had is that many Chinese talk about the size of China in justifying things that are different from the west. For example, once when I asked one of the buddies if the one child policy still existed in China, she explained that it did by using phrasing such as “Because China is such a big country with so many people….” Similarly, when Mr. Wan was speaking about the benefits package offered by the government in China as compared to the BC provincial government benefits a classmate mentioned, he used the exact same phrasing. I think this has to do with the sense of collective responsibility to the country over individual wants or needs. The national regulations mandate that companies must pay a pension, health care, maternity, unemployment insurance, housing fund, and worker’s compensation. It is up to companies to pay more.
Another observation was that if you ask non-direct questions such as those about names, symbols, and stories, you will often get the most interesting answers with rich information. For example at Jia He, I asked the meaning of the name of the company. He gave a very long answer, explaining the name is based on a Chinese fairy tale about the man who discovered the rice plant and began agriculture in China, thus saving the people from famine and beginning Chinese civilization. He then told us that one of the employees had just had a son and named the son Jia He, which really illustrated just how the value of family and company is realized. Similarly, I noticed that one of the branding posters displayed in the hallway had three generations of one family sitting together, with the grandfather holding a stylized red carp and the entire family sitting in front of a large Chinese knot. What a conversation starter!
Recent Comments